Advertising today is just as important as it has always been, but businesses need to adapt to the new standard: video advertising. Now when we say video advertising, we don't mean television commercials or anything like that. We mean streaming video available directly to the consumer. Just think of the applications available with how many people that use the internet in this day and age. There are videos on YouTube, Vimeo, Facebook etc. that get thousands of hits per day. The video tells your story in an engaging and effective ways that can increase your conversion rates by 20%, and can help you rank higher in search engine results.Did you know that about 74% of the internet traffic is driven by Videos?
The next advantage to video advertising is web traffic. There are more people using the internet than watching TV, or subscribed to services such as Netflix or Hulu to bring their television and movies right to their computer screen. Why not utilize some of that free space with your internet video ads? Utilizing this fact can give your company the advantage over other competitors in this tough market. Video has already become an essential part of an effective internet marketing strategy.Did you know that for 65% of customers', video is the preferred communication method?
Finally, video marketing is more inter and effective than text-based advertising. People nowadays want to be entertained and informed from the comfort of their computer chair than having to read through technical lingo and sales pitches that may be misinterpreted. Going with the video leaves out that risk of people getting the wrong idea or impression about the product at hand, and keeps their attention better than some black and white text on a page.
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